Wellness Travel is trending in 2017 … and growing in popularity. So by popular demand, Wellness Travel is Coming in March!
OUR MARCH COVER STORY – A WORLD-CLASS RESORT & SPA!
And our March Cover Story will feature an award-winning luxury Resort and Spa! This famed luxury resort will introduce you to a refreshing new spirit of sophistication and relaxed refinements, as you discover 53 acres of a private paradise where formalities are replaced by fun, and the most luxurious amenity is the art of reconnection. An architectural wonder, this Resort boasts a unique array of accommodations providing panoramic views. It’s world-class Spa features Asian-inspired treatments; and for dining – innovative cuisine, created by Food Network celebrity and Executive Chef Beau MacMillan.
THE SCOPE OF WELLNESS TRAVEL
This rapidly growing segment of tourism, is being fueled by many factors, among which are: more and more external pressures; the ever-present internet with its Social Media pressures; chronic disease, and an aging nation of baby boomers looking for some answers and relief.
And Wellness Travel encompasses a wide range of interests and activities including spiritual retreats, wilderness immersion, outdoor recreation, learning about cultural traditions and healing rituals, eating farm-fresh food. It is also driven by a strong desire among travelers to ‘disconnect’ ( from entertainment media, including phones, computers, televisions and other digital devices) in order to reconnect ( with self, with family, with partners).
Wellness Travel is ‘immersive travel;’ sightseeing is out, and authentic experiences are in!
THE IMPORTANCE OF WELLNESS TRAVEL TO THE TRAVEL INDUSTRY
It is important for the travel industry to understand that the Wellness Travel segment has a broad appeal for both men and women and includes solo travelers, couples, families and groups.
WHO BENEFITS FROM WELLNESS TRAVEL
Wellness tourism is a business booster to travel suppliers, travel agents, tour operators , and destinations all of which can benefit from wellness travel as a brand booster and income generator.
Extensive research from a variety of sources including Spa Finder and Wellness Tourism Worldwide, North Americans who travel internationally for wellness spend 59% more per trip on average. Especially notable is that wellness travelers spend 159% more on domestic trips. Studies show that educated, affluent populations are healthier, spending more to maintain health.
Wellness Tourism Worldwide surveyed 500 U.S. travelers and found that nearly 80% had taken a wellness trip that fully focused or included wellness activities.
In a wellness travel survey of 1,000 respondents, 62% said they’d like to take a “healthy” vacation. Another 20% said they took a wellness vacation. What’s notable is that 96% of those who took a wellness trip reported a positive impact on their lives. And, demand is growing.